# Heartswill

> Heartswill is the public good API for commerce in India. Partner businesses pledge a small part of each confirmed order to a cause, a verified NGO delivers it, and every customer can follow their own pledge through a public, tamper-evident record. Heartswill never holds the money: partners pay the NGO directly.

Key facts:
- Founding NGO: AnandBodh Foundation. Heartswill works with several verified NGOs and assigns each business its cause.
- Impact is counted in real units, for example ₹30 funds one school day for a girl (Girl Child Education) and ₹100 funds one pair of slippers for a child (Karuna).
- Each pledge gets a tracking link that moves from pledged to funded to delivered; deliveries are confirmed by two named witnesses.
- Partners fund pledges by prepaid credit, monthly settlement or a split at checkout.
- Purchase pledges are kept separate from CSR grants. CSR teams fund CSR-1 registered NGOs directly.
- Open to the public since 12 November 2026. Live impact, causes and the public ledger are at https://good.heartswill.com/

## Pages
- [Why Heartswill](https://good.heartswill.com/why): the case for verifiable giving, comparison with cause marketing and CSR, FAQ
- [How it works](https://good.heartswill.com/about): one ₹50 journey from checkout to delivery
- [For businesses: API documentation](https://good.heartswill.com/docs): partner keys, the pledge API, funding options, tracking
- [Widgets and badges](https://good.heartswill.com/widgets): impact card, explainer, pledge card and verified badge for partner sites
- [For NGOs](https://good.heartswill.com/ngos): how NGOs list a cause and apply
- [For CSR teams](https://good.heartswill.com/csr): funding verified CSR-1 NGOs with unit-level proof

## Contact
- Store and brand: https://heartswill.com