Giving people can check, built into every purchase.
Most "a part of every sale goes to charity" promises ask customers to take them on trust. Heartswill replaces trust with proof: the money goes straight to a verified NGO, every pledge is sealed in a public record, and the customer gets a link to follow it.
Good intentions, invisible results
Cause marketing asks for trust
Customers see "we donate a share" at checkout and never hear about it again. Without proof, the promise fades into background noise.
CSR reports arrive a year late
Boards and CSR committees often learn what their money achieved only in an annual report, long after decisions about next year were made.
NGOs spend on proving, not doing
Small NGOs lose time to custom reports for every donor instead of delivering more help on the ground.
What makes Heartswill different
Proof for every pledge
Each pledge is written to a tamper-evident public ledger the moment an order is paid, and anchored to Bitcoin daily. Anyone can read it, and no one can quietly change it.
Money goes straight to the NGO
Partners pay the NGO running their cause directly. Heartswill never holds the money, so there is no middle account to trust.
Verified NGOs, assigned causes
NGOs are checked before they can list a cause. Heartswill assigns each business its cause, so every rupee lands where delivery is ready.
Every customer can follow their pledge
Each order gets its own tracking link that moves from pledged to funded to delivered, with delivery confirmed by two named witnesses.
One API call, any store
A single call on each confirmed order, a Shopify app, and drop-in widgets and badges that show verified impact on your site.
Built for India
Impact in real units, such as ₹30 for a girl's school day or ₹100 for a pair of slippers. Monthly settlement, Hindi widgets and CSR causes mapped to Schedule VII.
How it compares
Typical patterns, not any specific programme.
| Cause marketing | Typical CSR | Heartswill | |
|---|---|---|---|
| When proof arrives | Rarely, if ever | Annual report | As each pledge is made and delivered |
| Who holds the money | The brand, until it donates | Company to implementing agency | Paid directly to the verified NGO |
| What the customer sees | A line at checkout | Nothing | A tracking link for their own pledge |
| Unit of impact | A percentage | A project budget | A school day, a pair of slippers |
| Can anyone verify it | No | Auditors only | Yes, on a public ledger |
Pick your path
Businesses
Turn every order into verified help and show it on your site with live widgets.
Connect your business →NGOs
List a cause, get funded by everyday purchases and let one public record do the reporting.
Apply as an NGO →CSR teams
Fund CSR-1 registered NGOs directly with unit-level proof your committee can check.
Plan your CSR →Frequently asked
What is Heartswill?
Heartswill is a public good platform for commerce. Partner businesses pledge a small part of each order to a cause, a verified NGO delivers it, and the customer can track the result through a public, tamper-evident record.
Does Heartswill hold the money?
No. Partners pay the NGO running their cause directly, by prepaid credit, monthly settlement or a split at checkout. Heartswill records each pledge and payment but never holds the funds.
How can a customer check their pledge?
Every pledge gets its own tracking link. It shows the cause, the NGO and each step from pledged to funded to delivered, and the record behind it is public.
Which NGOs can join?
Registered Indian NGOs can apply. Heartswill verifies each one before it can receive pledges, and records CSR-1 registration for NGOs that can accept CSR funds.
Can a business choose its cause?
Heartswill assigns each business its cause and NGO, so pledges go where an NGO is ready to deliver.
Do purchase pledges count as CSR spend?
Pledges made through customer purchases are kept separate from CSR grants. CSR teams fund verified CSR-1 registered NGOs directly through the CSR programme. Check with your advisers for your own case.
How does a business connect?
Request a partner key, receive an assigned cause, then send one API call on every confirmed order. Shopify stores can use the Heartswill app, and any site can add the impact widget and verified badge.
Where does Heartswill work?
Heartswill starts in India, with causes run by Indian NGOs and amounts in rupees.
Make every order count
Connect once, and every confirmed order becomes verified help your customers can follow.